How can I design a seat-back experience to expedite ordering food on flights?
Role: UX/UI Design, User Research
FutureAir is an exercise in UX Design. It is an in-flight seat-back system which allows airline passengers to order food as efficiently as possible. I developed the concept from flow to wireframe. I also identified three key functionalities, developed a script to test them and executed 6 rounds of User Testing.
I based the initial sketches on food-ordering systems that are popular and that I also enjoy using - such as Grubhub and Seamless.
High Fidelity Wireframes
User Interface Design
I tested 6 potential users and gave them each the same 3 tasks:
- Starting from the home screen navigate to the food menu, choose the first salad, add balsamic dressing and add it to the “tray”.
- Complete and pay for the order by using payment method 1.
- Start to place an order and then ask for an attendant.
User's completely the first 2 tasks with ease but ran into some challenges with the final one.