My work sits at the intersection of product design, content strategy, and systems thinking, across enterprise tools, learning platforms, and emerging technologies. At its core, I help people navigate complexity.
I design experiences where content and interaction work together to shape understanding and guide behavior. I’m particularly interested in how content design shapes behavior in complex systems, including AI-driven products.
I often work at the crossroads of design, research, and strategy. I am comfortable operating in ambiguity, aligning cross-functional teams, and translating complex ideas into clear and usable experiences.
I teach at the college level, guiding students in developing both technical and design skills. Teaching has profoundly shaped my design approach, grounding my work in effective communication and making complex concepts more accessible.
Email me at AnneKGoodfriend@gmail.com.